Notes from Sweden

From this morning’s “Dagens Nyheter” Sweden’s newspaper of record. The opinion article on the left has the headline “More Sports in School Counters Increased Child Obesity”. The subject is important and of concern. But for some reason the advertising department has decided to place the ad on the right for the XBOX 360, under the headline “Avoid Sunburn, play video games!”

Talk about the right hand not knowing what the left hand is doing!